Description

Site Name: Durham Blackwell Street, USA - Pennsylvania - Philadelphia
Posted Date: Jan 13 2026

GSK remains committed to achieving bold commercial ambitions for the future. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Are you looking for a highly impactful Marketing Manager role where you will launch all Direct-to-Consumer campaigns for a potential new therapy for patients with Chronic Hepatitis B? If so, this role could be an excellent opportunity to consider.

As DTC Marketing Manager, Hepatology, you will be leading key projects focused on the development of DTC branded and disease state awareness tactics to execute the brand launch strategy. Candidate should be a self-starter, who has a passion for ensuring marketing campaigns are customer focused, competitive, and innovative in the DTC marketing space.

Key Responsibilities:

In this role, you will:

• Lead, from initiation through launch, development of all core DTC promotional and disease state awareness tactics (e.g. Social, Video, Digital, website, community engagement, etc.) - including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives
• Understand the patient communities in Chronic Hepatitis B, the competitive landscape, and complex trends in the US marketplace to effectively contribute to the development, approval and deployment of patient focused marketing strategy, campaigns, & materials
• Work effectively and collaboratively as an equal partner across a matrix marketing organization
• Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation
• Plan and enable omnichannel experiences tailored to customer segments
• Effectively lead cross-functional team of internal and external partners, including agency and project teams, to drive execution
• Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory)
• Measure and track performance of key tactics
• Work closely with marketing Directors to ensure tactics align with and support brand strategies and objectives

Why You?

Basic Qualifications

We are looking for professionals with these required skills to achieve our goals:

• BS/BA, preferably in Business/Marketing or Health Sciences related field
• Minimum of 4 years of healthcare marketing or other relevant commercial experience (Relevant commercial experience may include sales, training, or communications in an agency, CPG or pharma company. Healthcare marketing can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these.)

Preferred Qualifications

If you have the following characteristics, it would be a plus:

• MBA
• 5 - 8 years marketing experience (2 years in healthcare marketing)
• Project management experience with proven ability to handle multiple projects simultaneously.
• Demonstrated interpersonal skills and ability to build effective working relationships.
• Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills.
• Experience with primary and secondary market research.
• Demonstrated analytical skills. Ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision making
• Budget management experience.
• Experience implementing projects within pharma including copy approval experience.
• Experience managing external agencies.
• Experience working in a matrix environment and with all levels of an organization.

Please visit the GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at HR.AmericasSC-CS@gsk.com where you can also request a call.

Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/

#GSK-LI

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at HR.AmericasSC-CS@gsk.com where you can also request a call.

Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/